Abuse App Idea Generates a Business Competition Win for Shropshire Sixth Formers

March 19, 2021

Entrepreneurial pupils from a Wem school have reached the final of a national competition by highlighting a little-known form of abuse. The Sixth Form team from Thomas Adams School took part in Drapers’ Den – a Dragons’ Den style business competition run by The Drapers’ Company. The team was matched with a mentor from the company and another from the Guild of Entrepreneurs and tasked with designing a product or service which could be commercially successful and would generate a material social benefit, before pitching for up to £500,000 from a team of investors.


Business Studies teacher Amy Glover said the team recognised the rise of domestic violence during lockdown, and wanted to highlight Child to Parent Abuse in particular. “The team wanted to help raise awareness of this issue and offer an idea to help create a support network for parents. They developed a hidden app which would help victims to network with others, as well as providing tips on how to de-escalate situations and document events.”


The judges were particularly delighted with the team’s presentation and their logo, which one judge said was the best they had ever seen – including within actual businesses. After impressing the judges and winning their semi-final, the team was given £1,000 to donate to an organisation of their choice. Because of the link to their app, they chose PEGS – a Shropshire not-for-profit which raises awareness of CPA, supports families experiencing it, and trains professionals who come into contact with those families.


PEGS Founding Director Michelle John said: “We are extremely grateful to the Thomas Adams team for their generous donation, and we’re also hugely impressed they chose to design a service specifically for parents experiencing CPA.


“We have lots of work to do to ensure CPA is highlighted, as it’s currently quite a hidden form of domestic abuse, but it’s heartening to know we have incredible young people like Maya, Oliver, Holly, Will, Ryan and Charlie helping to raise awareness. Well done to you all, and we can’t wait to hear how you get on in the final.”

 The team, which included Maya Balachandran, Oliver Cooper, Will Evans, Ryan Greaves and Charlie Taylor (all aged 17), and Holly Eccleston (aged 18), will now take part in the grand final to be held in May.

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One of the things we hear most often at PEGS is: “They don’t hit me… but they destroy the house.” A door kicked through. A phone smashed. A hole in the wall. Personal belongings ripped up or thrown outside. Furniture overturned. Glass shattered. And almost always, the parent follows it with, “I don’t know if this counts.” It does. In our work, 91% of the parents we support tell us that their property has been damaged or destroyed as part of their child’s behaviour. That’s not a one-off loss of temper. That’s a pattern. And patterns matter. It’s rarely about the object When something gets broken in this context, it is rarely random. Parents say things like: “He knows exactly what to break.” “It’s always something important to me.” “When the door goes, I know it’s about control.” Property damage in Child to Parent Abuse is often about power. It can be a way of saying: I can reach you. I can frighten you. Nothing here is safe. You can’t stop me. Over time, it changes how parents live in their own homes. They hide things. They replace items with cheaper versions. They stop putting pictures on walls. They choose their words carefully. They walk on eggshells. It isn’t “just stuff”. It’s about intimidation, control and fear. The impact most people don’t see There is the obvious damage - the broken door, the smashed screen. But what often goes unseen is everything that comes with it. The financial pressure can be relentless. Replacing phones. Repairing walls. Fixing locks. Some parents go into debt. Others live with damage because they simply can’t afford to fix it. For families in rented accommodation, there is another layer of fear. We have spoken to parents who are terrified of eviction because of the state of their home. “I dread the landlord inspection more than the arguments.” There are safety risks too. Items thrown in anger don’t always land where they were intended. Siblings witness it. Younger children absorb it. Pets hide. And then there is the emotional toll. Parents describe the dread - the constant waiting for the next crash or bang. The way their body stays tense. The shame of not telling anyone what’s happening. The fear of being blamed. “It’s the anticipation. Listening for footsteps. Wondering what will go next.” When your home stops feeling safe, it affects everything. Why it gets minimised Property damage is often dismissed as “normal teenage anger” or “behavioural issues”. Parents are told they need stronger boundaries, better consequences, and different parenting strategies. But when property damage forms part of a pattern of intimidation, threats or emotional harm, it is not simply behaviour. It is part of Child to Parent Abuse. If we ignore it because it hasn’t yet crossed a criminal threshold, we miss the opportunity to intervene early. What might help The first step is recognising that this matters. If things are being broken in a way that feels frightening, targeted or controlling, trust that instinct. Safety planning can help - thinking about safe spaces, about who you could contact if things escalate, about reducing immediate risks where possible. Reducing isolation matters too. Shame thrives in silence. Speaking to someone who understands Child to Parent Abuse can shift that sense of being alone with it. Professionals also need to recognise property damage for what it can represent. It isn’t always about anger management. Sometimes it is about power, and that requires a different response. At PEGS, we believe parents deserve to feel safe in their own homes. If your belongings are being destroyed and it feels bigger than “just stuff”, you are not overreacting. You are responding to harm.  And you deserve support that understands that.